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UTM Parameter Generator

Create campaign tracking URLs with UTM parameters for Google Analytics

Best Practices

  • Always use lowercase for consistency
  • Use underscores instead of spaces
  • Be consistent with naming conventions across campaigns
  • Create a naming convention guide for your team
  • Use descriptive but concise names
  • Track all marketing campaigns with UTM parameters

Parameter Reference

utm_source: Identifies traffic source (e.g., google, newsletter)

utm_medium: Identifies marketing medium (e.g., cpc, email)

utm_campaign: Campaign name or promotion (e.g., summer_sale)

utm_term: Paid search keywords

utm_content: Differentiates similar content or links

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Frequently Asked Questions - UTM Parameter Generator