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Sitemap Priority Calculator

Paste a list of URLs and get a complete XML sitemap with priorities computed by a transparent, tunable model — every URL auto-classified by page type and depth, with a per-row breakdown of why each score landed. Tune the weights, override any row, see the priority distribution, and export. (Google ignores priority/changefreq — toggle them off for a lean sitemap.)

About this ToolHow it works, benefits & use cases

Deciding what <priority> value each URL deserves in an XML sitemap usually comes down to guesswork. This calculator turns it into a rule-based score. For each page you add a URL, pick a page type (homepage, landing page, category, product, article, blog post, contact, about, legal, or other), and choose an update frequency; you can also flag traffic importance and whether it is a conversion page. From those inputs it computes a priority between 0.0 and 1.0: each page type has a base value (homepage 1.0, landing 0.9, category 0.8, down to legal 0.2), then frequent updates nudge it up while rarely-changed pages nudge it down, higher traffic importance and conversion pages add a bonus, and the result is clamped and rounded to one decimal. A live priority badge shows on each page card, and pressing generate produces a complete, ready-to-submit sitemap.xml with loc, lastmod, changefreq, and priority for every entry — plus per-page stat cards. It runs in your browser and the page list is shareable by URL.

How to Use

  1. 1For "Page 1", enter the URL and choose its "Page Type" and "Update Frequency". A live "Priority" badge shows the computed value.
  2. 2Optionally set "Traffic Importance" and tick "Conversion page" to boost the priority for high-value pages.
  3. 3Click "Add Page" to add more URLs and repeat; remove any page with its trash icon.
  4. 4Click "Generate Sitemap" to compute all priorities and build the XML.
  5. 5Review the per-page stat cards, then copy or download the result as sitemap.xml, or share the list via its URL.

Key Benefits

  • Computes a consistent 0.0–1.0 priority from page type, update frequency, traffic, and conversion flags
  • Live priority badge updates on each page card as you change its settings
  • Page-type baselines follow common SEO conventions (homepage 1.0 down to legal 0.2)
  • Update frequency adjusts the score up or down to match how often content actually changes
  • Generates a complete sitemap.xml with loc, lastmod (today), changefreq, and priority per URL
  • Handles multiple pages at once with summary stat cards for quick review
  • Runs in the browser with a shareable URL capturing your page list

Common Use Cases

  • Assigning sensible priorities across a site's key page types before submitting a sitemap
  • Boosting landing and conversion pages above standard content in crawl signaling
  • Generating a starter sitemap.xml for a small site without a build-time generator
  • Aligning changefreq with real update cadence to avoid misleading crawlers
  • Sanity-checking priorities a CMS or framework produced automatically

A full <urlset>; one entry per URL

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://example.com/</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://example.com/products</loc>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://example.com/products/wireless-headphones</loc>
    <changefreq>daily</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://example.com/products/mechanical-keyboard</loc>
    <changefreq>daily</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://example.com/blog</loc>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://example.com/blog/how-to-choose-a-keyboard</loc>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://example.com/blog/2024-buying-guide</loc>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://example.com/about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://example.com/contact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.4</priority>
  </url>
  <url>
    <loc>https://example.com/privacy-policy</loc>
    <changefreq>yearly</changefreq>
    <priority>0.2</priority>
  </url>
  <url>
    <loc>https://example.com/terms</loc>
    <changefreq>yearly</changefreq>
    <priority>0.2</priority>
  </url>
</urlset>
Google ignores <priority> and <changefreq> (since 2023) — it only reads <lastmod>. They’re still valid sitemap fields that Bing and other crawlers use. Turn them off for a lean Google sitemap.

Applied to every URL

Priority distribution

0.9–1.0
1
0.7–0.8
4
0.5–0.6
2
0.3–0.4
2
0.0–0.2
2
Category 2Product 2Blog post 2Legal 2Homepage 1About 1Contact 1

URLs

One URL per line. Each is auto-classified by type and depth, then scored.

Scoring model

Priority = base-by-type + freshness bonus − depth penalty, clamped to 0.0–1.0. Hover a row’s score for its breakdown.

Pages (11)

https://example.com/1.0
depth 0
https://example.com/products0.8
depth 1
https://example.com/products/wireless-headphones0.7
depth 2
https://example.com/products/mechanical-keyboard0.7
depth 2
https://example.com/blog0.8
depth 1
https://example.com/blog/how-to-choose-a-keyboard0.6
depth 2
https://example.com/blog/2024-buying-guide0.6
depth 2
https://example.com/about0.4
depth 1
https://example.com/contact0.4
depth 1
https://example.com/privacy-policy0.2
depth 1
https://example.com/terms0.2
depth 1

Does sitemap priority still matter?

Short answer: not for Google rankings. Google publicly confirmed it ignores <priority> and <changefreq> — only <lastmod>influences crawling. So why compute priority at all? It’s a valid sitemap field that Bing, Yandex and many SEO tools still read, and the exercise of ranking your own pages by importance is a useful information-architecture audit. This tool does both: a transparent priority model and a one-click lean sitemap (toggle the deprecated fields off).

How the score is built

  • Base by type — homepage 1.0, landing 0.9, category 0.8, product 0.7, article/blog 0.6, about/contact 0.4, legal 0.2.
  • Freshness — pages that change often get a small bump (scaled by the influence slider).
  • Depth — each level below the top costs a configurable penalty.
  • Override — set any row’s priority by hand; it’s respected verbatim.

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